F2-+Team+8

Gentri and Laura = **Top of the Muffin To You!** = Part 1: media type="custom" key="13259442"

Part 2: Consumer Audience
You're probably wondering why nobody ever thought of a muffin top bakery before. It's a new concept, yet the idea had been staring the world in the face for centuries. Who doesn't love muffin tops? The concept of a muffin top store appeals to almost anyone with taste buds, an appreciation for practical creativity and the enjoyment of friendly neighborhood service. A wide range of consumers fall into this category and we sell our muffin tops at a reasonable price, but the main target consumer group ranges from children in need of an afternoon snack and a place to gather with friends, to adults with a short lunch break to the retired, who enjoy coming in and eating a delicious muffin top while reading the morning paper. Consumers will automatically know that we have the good stuff as soon as they take the first bite into our muffin tops, and want to come back for another creative, yet classic breakfast. Our no tolerance policy toward muffin stumps is always in compliance. Nobody can resist the ingenious, yet so simple and exclusive muffin top. It's the best part of the muffin, and is completely free of the stump. No specific race or age falls into intended consumer population, but a wide range of middle class children and adults. So, who ever you may be, come on down to Top of the Muffin To You! and get your muffin top!

I believe a partnership would be the best-suited business organization for the muffin top store. There would, of course, have to be one person in the back actually cooking the muffins, whose recipe and expertise could not be lived without. There would also be the other, more business-oriented person who would be in charge of marketing and of selling the muffins. Both would be equal partners and could not work without the other; the salesman could not sell them without the fantastic work of the baker, and the baker could not sell them without the practical marketing strategies of the salesman. Not only this, but, with a partnership, each person would not be fully liable for all costs; each person would be forced to pay half, but, fortunately for them, not all. Each person would not have such great responsibility on their shoulders, and the costs for starting up the place would be split between the two. All in all, a partnership would be the best type of business organization for our muffin top store because of the specificity of the work skills needed and because all monetary costs and responsibilities would be split between the two partners.
 * Part 3: Business Organization **