Make+A+Pitch

// The United States’ Free Enterprise system enables us to make choices about business opportunities, work, and making money relatively freely. Using your knowledge of economic terms and concepts covered in class, your team will create a business starting from nothing. You are encouraged to be creative, but realistic in your approach. //

// Each day we will work on specific pieces of the project as it correlates to the content we are covering in class. //
 * Team Pages: **
 * F1-Team 1 || F2-Team 1 ||
 * F1-Team 2 || F2-Team 2 ||
 * F1-Team 3 || F2-Team 3 ||
 * F1-Team 4 || F2-Team 4 ||
 * F1-Team 5 || F2-Team 5 ||
 * F1-Team 6 || F2-Team 6 ||
 * F1-Team 7 || F2-Team 7 ||
 * || F2- Team 8 ||
 * || F2- Team 9 ||
 * Upload all parts of the project on your team's page. Each uploaded file/embedded image should be labeled according to the part of the project completed.

1. Brainstorm a product/service demanded by consumers. If the product doesn’t exist, you may create it; however, the product/service should be realistic. Use typewith.me to brainstorm. 2. Look back over the brainstorm. Consider the brainstormed options based on: -Creativity -Ability to explain product/service clearly -Reality -Consumers’ tastes -Marketability -Necessity 3. Embed your brainstorm and item evaluation on your wiki. 4. Answer the questions and post to your team’s wikispace under “Part 1.” -What opportunities exist for marketing this product/service? -Will the product/service provide the basis for a viable business?
 * Part 1- Brainstorm **

-Open to pg. 177 in the blue book. Read the section on "Consumer Tastes." - Consider the tastes of consumers. Who will buy your product/service? Be specific. Identify needs, wants, and targeted audience (age, race, SES, etc.). -Why? -Write up a paragraph description of who your potential consumers are, and why. Explain your target audience thoroughly. You must know who you want to market to in order to sell your product. The paragraph should be 6-8 sentences in length and have no grammatical errors.
 * Part 2- Consumer Base and Tastes **

Consider your product. Which business organization is best suited for your new business idea. Explain how the business organization is best suited for your business and proposed product. Provide specific details and examples in one well-written paragraph. The paragraph should be 6-8 sentences in length and have no grammatical errors.
 * Part 3- Business Organization **

Apply your knowledge of business organizations by creating a business of your own. In order to start your new business, you must apply for a loan from the Definitely, Maybe Bank. Everyone has start up costs. What will your needs be? How much will you need to get started? Using the type of business assigned to your team, create a proposal including the required parts below. It is essential for your proposal to be written from the perspective of your type of business. The proposal will be completed in two parts: a PowerPoint and presentation. In addition, design a business card for your business to use.
 * Part 4- Business Pitch **

Slide 1- Name the business Slide 2- Describe the business Slide 3- Consumers Slide 4- Location Slide 5- Business organization Slide 6- Problems you might face Slide 7- Pricing Slide 8- Start-up Cost Estimates Slide 9- Final Pitch
 * __ The Proposal __**
 * What product(s) will be sold or what service will be provided?
 * Who is involved?
 * What role will each person play?
 * What is your target audience?
 * Who will consume your product/service?
 * How will you appeal to your target audience?
 * How will the business organization be affected by location?
 * What is the ideal location?
 * Where will the business be located?
 * Why does your type of business organization lend itself to the described product(s) or service(s)?
 * Any vocabulary words included there must be incorporated into your product (the business) and presentation: liability and life
 * Advantages of your type compared to other business organizations
 * What disadvantages are associated with your type of business organization?
 * How might your business avoid potential problems?
 * What factors might influence price?
 * Read BB p.184-185
 * Fixed costs
 * Variable costs à amount you need from investors
 * What are you asking for?
 * Why do you think you and your partners should be given a loan?

-address -Sum up your type of business -Ex.: “Our partners will never let you down” or “You’re more than a consumer…your ownership”
 * __ The Business Card __**
 * Owners
 * Location of business
 * Design a logo unique to the business
 * Design a slogan

The ownership, location, logo and slogan must accurately represent the business organization and consumers you are trying to reach.

Pitch your proposal to the loan officers (Ms. Miller and Ms. Shore) with confidence and knowledge. Be prepared to answer questions about your product/service, plans for the business and the business organization of your business.
 * __ The Presentation __**


 * __ Rubric __**

Proposal is based on accurate information (20 points)

Proposal contains all required information (20 points)
 * Each slide contains required parts
 * Thoroughly explained
 * No excessive wordiness

Grammatically correct (10 points)

Business card (15 points)
 * All required information
 * Attractive
 * Creative logo and slogan

Presentation (25 points)
 * Engage audience
 * Speak clearly
 * Stand tall and speak toward audience
 * Make eye contact
 * Confident

Creativity (10 points)
 * Utilized creativity throughout the project
 * Original business name, plan and proposal

**Part 5- Planning Ahead: Supply and Demand** You will estimate how factors influence the supply and demand for your product. Using your product/service complete the supply and demand graphs based on the news headlines you wrote. You must also identify substitute and complimentary goods for your product in order to complete the graphs.

**Part 6-**Competing in the marketplace

Design an Advertisement
 * Ads may be digital or paper. Be creative.
 * Title
 * Use propaganda successfully to positively shape the image of your business.
 * Products/services sold should be apparent.
 * Engage the audience.
 * CATEGORY || ** 4 ** || ** 3 ** || ** 2 ** || ** 1 ** ||
 * ** Title ** || Title can be read from 6 ft. away and is quite creative. || Title can be read from 6 ft. away and describes content well. || Title can be read from 4 ft. away and describes the content well. || The title is too small and/or does not describe the content of the poster well. ||
 * ** Mechanics ** || Capitalization and punctuation are correct throughout the poster. || There is 1 error in capitalization or punctuation. || There are 2 errors in capitalization or punctuation. || There are more than 2 errors in capitalization or punctuation. ||
 * ** Required Elements ** || The poster includes all required elements as well as additional information. || All required elements are included on the poster. || All but 1 of the required elements are included on the poster. || Several required elements were missing. ||
 * ** Graphics -Clarity ** || Graphics are all in focus and the content easily viewed and identified from 6 ft. away. || Most graphics are in focus and the content easily viewed and identified from 6 ft. away. || Most graphics are in focus and the content is easily viewed and identified from 4 ft. away. || Many graphics are not clear or are too small. ||
 * ** Graphics - Relevance ** || All graphics are related to the topic and make it easier to understand. All borrowed graphics have a source citation. || All graphics are related to the topic and most make it easier to understand. All borrowed graphics have a source citation. || All graphics relate to the topic. Most borrowed graphics have a source citation. || Graphics do not relate to the topic OR several borrowed graphics do not have a source citation. ||
 * ** Graphics - Originality ** || Several of the graphics used on the poster reflect a exceptional degree of student creativity in their creation and/or display. || One or two of the graphics used on the poster reflect student creativity in their creation and/or display. || The graphics are made by the student, but are based on the designs or ideas of others. || No graphics made by the student are included. ||